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TANZANIA
BOOMING
Record number of tourists this season
By Apolinary Tairo
TANZANIA has recorded a never-reached number of tourists since the start of the
new tourism season, three months ago, a feat that tourist business stakeholders
attribute to peace, security and highly motivated marketing strategies.
The number of tourists visiting the northern wildlife parks rose sharply
between June and August, pushing bookings in leading tourist lodges ahead to
January next year.
Executives of various tourist companies in Arusha have attributed the
increasing number of visitors to aggressive marketing and promotional campaigns
overseas, which have been coordinated by the Tanzania Tourist Board (TTB), and
key departments in the Ministry of Natural Resources and Tourism, led by
Minister Zakia Meghji, in collaboration with private business stakeholders.
As a result of the current flow of tourists into Tanzania, almost all hotels
inside the wildlife parks are fully booked while additional, luxury tented camps
have been moved to offer more accommodation to the visitors. Full story
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Prime Minister Frederick Sumaye (R) escorting
President Benjamin Mkapa when leaving the Karimjee Hall shortly after launching
the signing ceremony of the Global Fund worth Tsh. 90 billion for combating
HIV/AIDS, malaria and TB in Tanzania. (Photo by
Leonard Magomba).
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